Application research on the webpage accessibility based on the GOMS model

Abstract

In many studies, the majority scholars study webpage accessibility from the aspects such as psychology, consumer behavior, etc., but seldom studies focus on webpage accessibility from the aspect of quantitative analysis. In this paper, thinking four famous website as example, the formation of executive level quantitative model in the use of GOMS model, measure and analysis tasks quantitatively. At the same time, taking the time that participants spend as the dependent variable, intuitively compare and analysis the influence of webpage accessibility on website and page views, and thus could be able to provide suggestion for the websites so as to enhance web accessibility more target-oriented.