Las singularidades del medio móvil: integración multimedia, personalización, geolocalización y participación. Estudio de su presencia en las apps de la prensa española

Abstract

The Spanish press recently introduced its model for information mobility based on applications that attempt to take advantage of the characteristics and singularities of the Smartphone as a "new medium". This article examines the apps of the 20 mastheads most read in Spain to evaluate the extent to which they use that potential (basically multimedia integration, customization, geo-location and participation) as effectively as possible. (English) [ABSTRACT FROM AUTHOR]