The impact of Chinese cultural elements on the user experience in Government website design

Abstract

E-government has been recognized the most effective way of improving the government’s public management and service efficiency, but at the present stage of China’s government web site is a big gap from the expectations of the public. A number of studies have compared the differences of government website design in the style of image under the different cultural atmosphere. Culture plays an important role in interface design, so in the atmosphere of Chinese traditional culture, there are a lot of cultural identification characteristics affecting the user’s cognition and habits. This paper will study the mapping relationship between design elements and the cultural mental image, as well as the relationship between the government websites design integrated into the cultural elements and the user experience.