A case study of an organic agripreneur adopting integrated farming system model at kullagoundenpudur village of erode district in Tamil Nadu, India

Abstract

The present study aimed to investigate the profile characteristics, key facts, and figure by identifying an enterprising organic farmer among many farming groups. The case study method which is a comprehensive study of a social unit com­prised of a person, a group, a social institution, a district, or a community was followed to study the selected organic farmer cum agripreneur who effectively used all his farm resources less input usage drawn outside his farm. One of those differed from other organic farmers to integrate all his farm components and carried out farming activity with future market forecast into mind. In addition to that, his farm, which was located in Kullagoundenpudur village of Erode district in Tamil Nadu, had been approved as ‘Model Farm’ on Integrated Farming System (IFS). There existed great scope for doing agriculture as a business activity in future. His business motive, risk-bearing nature and time management strategy helped him to succeed in his business. He also coined that for his success, "Genetics played 60% role, Technology played 20% role and Management played 20% role". The study will also motivate young graduates and other farmers to come forward and adopt such farming activities.