Organizational Culture Models

Abstract

You have analyzed your urgency, developed your vision down to the details, and communicated it so vividly that even the cleaning staff knows exactly where the journey is headed. You have also empowered your employees on a broad basis and removed the biggest obstacles. Excellent! If you now believe, however, the work is done, and you could sit back, then you are mistaken. Even if you really have done everything that is needed for your long-term success, this is only true for the moment. To keep the motivation of your employees high for the long run—and your own, of course—you must also ensure short-term success (cf. Kotter 2012, p. 123). In this chapter, you will learn why this is so important and what you should heed.