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The Relationship between Marketing Management Capabilities and SMEs Business Performance during COVID-19 Pandemic

  • Hamdan H
  • Abdullah Z
  • Ab Razak W
  • et al.
International Journal of Academic Research in Business and Social Sciences (2021) 11(18)
DOI: 10.6007/ijarbss/v11-i18/11434
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Abstract

… The results of this study provide important information for SMEs to make better informed … percent of the variations in business performance among SME, specifically Malaysian fashion …

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APA

Hamdan, H., Abdullah, Z., Ab Razak, W. M. W., Abdul Aziz, N. U., & Sudarti, K. (2021). The Relationship between Marketing Management Capabilities and SMEs Business Performance during COVID-19 Pandemic. International Journal of Academic Research in Business and Social Sciences, 11(18). https://doi.org/10.6007/ijarbss/v11-i18/11434

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