Abstract
… product appraisal. At the same time, consumer materialism is uniformly negatively related to ethnocentrism. … market consumers perceive quality as a brand determinant. Furthermore, …
Cite
CITATION STYLE
APA
Vasileva, E., & Ivanova, D. (2012). Consumer Behaviour and Food Consumption Patterns in South East Europe. In Handbook of Doing Business in South East Europe (pp. 271–293). Palgrave Macmillan UK. https://doi.org/10.1057/9780230314146_12
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