Abstract
People tend to behave in ways that are culturally appropriate. Although advanced communication systems have shortened the distance among people, culture is one of the few things which cannot be changed easily.
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APA
Hsieh, Y. J., & Scammon, D. L. (2015). The Role of Chinese Culture in International Marketing. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 171–175). Springer Nature. https://doi.org/10.1007/978-3-319-13159-7_39
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