Abstract
This study considers the relative influence of husbands and wives in purchasing decision-making behavior for various product categories. This study attempts to develop a more accurate description of decision making in families. Comparisons are made between families based on the employment status of the wife.
Author supplied keywords
Cite
CITATION STYLE
APA
Pegues, D. C. (2015). Purchasing Decisions and the Employment Status of the Wife. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 500–501). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_135
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free