Purchasing Decisions and the Employment Status of the Wife

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Abstract

This study considers the relative influence of husbands and wives in purchasing decision-making behavior for various product categories. This study attempts to develop a more accurate description of decision making in families. Comparisons are made between families based on the employment status of the wife.

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Pegues, D. C. (2015). Purchasing Decisions and the Employment Status of the Wife. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 500–501). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_135

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