Abstract
This article reviews literatures on legitimacy, trust, and e-commerce and integrates them to propose a model of strategies designed to enhance the perceived legitimacy and trustworthiness of ventures.
Cite
CITATION STYLE
APA
Murphy, G. B., & Smart, D. (2000). New and Small E-Commerce Ventures: The Importance of Legitimacy and Trust. New England Journal of Entrepreneurship, 3(1), 33–45. https://doi.org/10.1108/NEJE-03-01-2000-B005
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