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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution

  • Nedbal D
Gabler Verlag, (2012), 209-223
DOI: 10.1007/978-3-8349-3755-1_14
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Nedbal, D. (2012). Die Markenführung von MasterCard im Zeitalter der digitalen Evolution. In Social Branding (pp. 209–223). Gabler Verlag. https://doi.org/10.1007/978-3-8349-3755-1_14

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