What is Competitive Intelligence and Why Should You Care About it?

Abstract

The traditional role of intelligence services has entered into a period of crisis. For decades the main objective of the intelligence system has been (and still is) to detect the moment at which a potential risk becomes a genuine threat and to act when this transition occurs. The logic of this system is based on the same conception that dominated futures studies in its early times: the predictive approach. Essentially, this approach postulates that it is possible to predict the future if you have enough high-quality information; the equivalent to this in intelligence terms would be that you can predict a threat if you have enough privileged information. This approach has been successful for some time, but the changes that the world has undergone in recent years have rendered it obsolete. Globalization, the collapse of the Eastern Bloc and the emergence of new forms of terrorism are forcing intelligence services to develop new methods to keep pace. The doctrine of pre-emptive attacks could be considered an initial move in this direction, but this paper, which is the preliminary version of a forthcoming dissertation, will argue that a far more profound change is required. In short, the current demand is for a new kind of intelligence that has a far more transversal perspective, a systemic mode of operation and an anticipatory approach to risks and threats: proactive intelligence. © 2008 Elsevier Ltd. All rights reserved.