Representations of Entrepreneurship in Local Media: A Comparative Analysis

Abstract

Entrepreneurial culture is a key element of the success of entrepreneurial ecosystems. Previous studies have shown that regional levels of entrepreneurial activity tend to remain persistent over long periods of time and that cultural attitudes in favour of entrepreneurship and rooted in the history of the region can influence innovation activity and new business formation today. Prior research has studied the entrepreneurial culture investigating individuals' perceptions, attitudes, values, and entrepreneurial personality fit. However, such approaches fail to address the importance of social representations of entrepreneurship as a part of entrepreneurial culture. The aim of this study is to increase understanding about the local entrepreneurial culture within entrepreneurial ecosystems by analysing local media representations of entrepreneurship as indications of local entrepreneurial cultures in the entrepreneurial ecosystem context. The research was carried out as a comparative study of two Finnish regions: Päijät-Häme and South Karelia. The primary research data consists of 120 newspaper articles from regional daily newspapers. The results suggest that in the studied regions local media particularly helps transmit entrepreneurial success stories as an ecosystem service. Also, narratives of entrepreneurial ambition, innovativeness and risk acceptance were transmitted to the local audiences. Some regional differences were also detected, which might reflect the different historical backgrounds and regional levels of entrepreneurial activity. This paper presents the preliminary results of the study which are of value for both ecosystem actors and policymakers designing initiatives to strengthen the local entrepreneurial culture and public discourse promoting entrepreneurship.