FACTORS THAT INFLUENCE BEHAVIORAL INTENTION OF MOBILE PAYMENT ON CONSUMER BANKING IN NORTH JAKARTA

Abstract

The background of this research was the growing interest in mobile commerce and the high penetration rate of mobile communication service in Indonesia are expected to provide mobile operators a new and great business, the mobile payment. Therefore, its important to investigate what factors make the mobile subscribers reluctant to accept mobile payment. The objectives of this research were to identify the factors influence behavioral intention of mobile payment. The design of this research applies hypothesis testing to examine all hypothesis in this study. The methods used in this study were multiple regression between independent variables and dependent variable. Data analysis used in this research was collected by distributing questionnaires which were distributed on 140 respondents in North Jakarta. There were 130 responses of which 125 completed and usable for analyzed by multiple regression. The result of this research concludes that the first, perceived usefulness, facilitating condition, attractive alternative have significant impact on attitude mobile payment.The second, attitude mobile payment has significant impact on intention. The third, continuity cost and interpersonal relationship have significant impact on behavioral intention. Finally, move in cost has not significant impact on behavioral intention