Whose Sense of Place? Re-thinking Place Concept and Urban Heritage Conservation in Social Media Era

Abstract

A change in a conservation approach that is now more focused on the conservation of a place than on a single object has placed an understanding of a place as an important concept that must be understood in urban heritage planning. However, the urban place perspective has been shifted, as a result of the change of attitude of people living in the urban area due to the rising of social media. This paper argues the concept of place in the heritage conservation planning, especially in the area designed to be tourism objects, which needs to be revisited. The very dynamic urban people as a result of technology and information must be considered. In order to understand the man-place relationship, the sense of place concept is the most common concept used and in the current context of heritage conservation, the review of place concept could be traced by understanding who is the owner of a sense of place in the social media era. In the current academic literature, the common discourse says the local community as the owner of the sense of place because visitors have limited chance to own the sense of place. This paper also argues that the shift of place perspective due to social media could be the catalyst in creating a strong sense of place for visitors. To support the argument, this paper uses the study of Concept of Mediatization and Concept of Parochial that have successfully explained how social media provides indirect experience based on people-place interaction and a sense of familiarity of an unknown or strange place. Therefore, this paper states that in the sense of place context: (1) the experience factor, as one of the factors in the creation of a sense of place, does not need to be physically experienced but it can be built based on other person's personal reflection. It also gives an opportunity to make a self-interpretation about the value of the heritage place; (2) sense of familiarity, which is believed to be owned by the locals only due to the period of staying in the area, can be owned by persons who have never visited the place. That is why when the tourists come to visit the heritage place with their own interpretation of experience built previously they are very potential to have a strong sense of place when doing activities in such short time of visit. In the context of heritage planning, this change will certainly have an impact on (1) the change of the stakeholder mapping of urban heritage area conservation, and (2) the change of place-making concept in an effort to conserve the public space of heritage areas, where heritage planning needs to make room for digital dimension contribution as one form of advancement in information technology that has become the urban lifestyle of today.