Narrating the crisis: Moral regulation, overlapping responsibilities and COVID-19 in Canada

Abstract

This article theorizes some of the ways that the COVID-19 health crisis was publicly narrated and morally regulated in Canada. Beginning with Valverde’s theory of moral capital, public health crisis communication is conceptualized as dialectical claims-making activities aimed at maximizing the individual moral capital of citizens and the aggregate moral capital of nations. Valverde’s historical sociology explains how moral capital operated in relation to economic capital accumulation in the context of 19th-century moral regulation of the urban poor. This article applies aspects of Valverde’s historical framework about mixed economies of regulation to contemporary biopolitical moralization in the midst of a pandemic. It does so by arguing that responsibilizing citizens to flatten the epidemic curve of the disease contributed to the social construction of a normative pandemic subject. In this way, the analysis provides insights into how public health crisis communication explicitly intended to mitigate COVID-19 infection rates both reflected and reinforced the conjunctural norms associated with neoliberal governmentality.