Model of Environmental Communication over the Citarum River

Abstract

The article purpose to elaborate: attitudes, behaviour and understanding of Citizen's Citarum River, especially at Cieunteung and Linggar Villages Bandung Regency which are often exposed to floods, waste and rubbish through the perspective of "bottom up" environmental communications. The research method used is descriptive approach with qualitative data analysis technique. The results indicate that still low attitudes and understanding of citizens about the condition of a healthy river (air and water); Lack of awareness and communication activities between citizens, formal and informal community leaders in finding the right solution; The low participation of citizens and community leaders in seeking sustainable solution; Lack of supervision and law enforcement of the environment. Recommendation: The importance of advocacy movement, participation and assistance from and by citizens of the Citarum River (Bottom up Communication); The importance of forming groups or communities of citizens at the Citarum river area; The importance of communication and coordination is done intensively and sustainably; Local government interventions need to involve formal and informal leaders; The importance of supervision and law enforcement seriously and professional.