Employer branding and social media strategies

Abstract

Employer branding has nowadays become a strategic tool used by companies to develop the e-relationship with their partners (e-Partner Relationship Management). This article treats the evolution of employer branding on social media platforms, and uses a study to better understand the new facets of employer branding created by social media. Through interviews with a number of hotel managers in Paris, we will present the evolution of this concept as well as summarize the different facets of the e-employer branding within social media.