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The influence of digital marketing on consumer behaviour

  • Rakhmetzhan A
  • et al.
KazNU BULLETIN. International relations and international law series (2017) Vol 78(№ 2) 123-130
DOI: 10.26577/irily-2017-2-834
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Abstract

… digital marketing performance in terms of theoretical framework and available literature by D. Ariely [2]. … Digital marketing research proved that social media marketing is more important …

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Rakhmetzhan, A., & Medukhanova, L. (2017). The influence of digital marketing on consumer behaviour. KazNU BULLETIN. International Relations and International Law Series, Vol 78(№ 2), 123–130. https://doi.org/10.26577/irily-2017-2-834

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