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Journal ArticleOPEN ACCESS

Tourism SMEs usage of Social Media Analytics as their Business Intelligence Tool

  • Madila S
  • Marwa D
  • Ally Dida D
  • et al.
International Journal of Advances in Scientific Research and Engineering (2022) 08(01) 86-96
DOI: 10.31695/ijasre.2022.8.1.10
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Abstract

… conducting social media analytics on their social media platforms. Most tourism SMEs use built-in … of using social media platforms they must utilize SMA tools in their social media usage. …

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CITATION STYLE

APA

Madila, S. S., Marwa, Dr. J., Ally Dida, Dr. M., & Kaijage, Dr. S. (2022). Tourism SMEs usage of Social Media Analytics as their Business Intelligence Tool. International Journal of Advances in Scientific Research and Engineering, 08(01), 86–96. https://doi.org/10.31695/ijasre.2022.8.1.10

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