Pakwheels.com-a period of transition!

Abstract

Pakwheels.com was a vertical automotive portal, founded in 2003 and acquired by entrepreneurs Raza Saeed and Suneel Munj in 2008. Over the last 12 years of its operations, Pakwheels.com had helped millions of Pakistanis buy and sell cars and bikes, read automotive reviews and news, check automotive prices, and find solutions to their automotive needs. Despite the introduction of competing classifieds websites by giants like OLX and other international internet firms like carmudi.com, PakWheels had managed to grow its market share. It happened largely because of its cult-like following of a very loyal user base. Going forward, Raza and Suneel would have to decide the best way to scale up their business by utilizing the investor money in an efficient manner. But before that might happen, they knew they needed to lay out a clear and compelling strategy which would create the most value for the business and its stakeholders by asking some tough questions.