Does the Association Between Persuasive Strategies and Personality Types Vary Across Regions

Abstract

To investigate how the interaction effects of dispositional and regional factors affect the susceptibility to persuasive strategies, we conducted a large-scale online survey (n = 3,116 in eight major cities in Japan). Our results indicate that (1) the association between the persuasiveness of persuasive strategies and personality types varies across regions, but (2) the different distributions of personality types among regions could not completely account for the regional variations. Based on our findings, as well as insights from previous studies, we propose a framework demonstrating how regional factors affect personality and the susceptibility to persuasive strategies.