Integration of creativity into website design

Abstract

The desire to achieve a sound design of a product and its interaction with humans runs the gamut from the simplest hardware products to the most complex information technology systems. This paper proposes a conceptual framework highlighting the central role of creativity in ergonomic design of websites. The integration of creativity helps to achieve synergy of the three dimensions in ergonomic design: functionality, usability, and affectivity. A factor structure of website creativity is further discussed in terms of its relation to the ergonomic design framework. Suggestions for the realization of website creativity are provided, and future research directions are discussed. © 2009 Springer Berlin Heidelberg.