To Check the Effect of Advertising, Personal Selling and Public Relations on Consumer Preferences, A Case of Telecommunication Sector in Faisalabad

  • Arshad M
  • Ghafoor A
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Abstract

… The advertisement, personal selling and public relation were taken as independent … of independent variables, advertising was 0.046, personal selling was 0.000 and public relation was …

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Arshad, M. S., & Ghafoor, A. (2017). To Check the Effect of Advertising, Personal Selling and Public Relations on Consumer Preferences, A Case of Telecommunication Sector in Faisalabad. International Journal of Management and Sustainability, 6(4), 75–80. https://doi.org/10.18488/journal.11.2017.64.75.80

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