Food System and Sustainability: The Role of Crowd-Funding

Abstract

Financial support for companies that pursue ethically and responsibly goals that we could call ``off-market{''} is very important for the company's sustainability. On the other side, food and sustainability are now an inseparable binomial for the development of our society or rather an inevitable strategic priority in the pursuit of a socio-economic and environmental well-being, both individually and collectively, to be projected in time and space. In this context, support for entrepreneurial projects aimed at achieving this goal represents a crucial leverage not only for the enterprise but for the entire society. In the light of these considerations, this paper aims to clarify the important role that crowd-funding platforms can play because not only they allow the sustainability-oriented agrifood enterprise to ``finance its vocation{''} but above all to potentiate in the society the culture of sustainability in the food field.