Developing the business strategy for a consulting company

Abstract

The global experience of leading companies indicates that successful development of a firm – in particular, of a consulting firm – and improvement of its performance are impossible without a properly formulated strategy as a set of measures aimed at achieving a certain goal. The relevance of this article lies in the fact that operation of any enterprise is accompanied by risks, which necessitates formation and application of a business strategy within the competences of various departments. Attempts to research and develop the business strategy for a consulting company are made in this article. The current businesses are run in a highly competitive environment. Taking adequate decisions requires a deep, comprehensive assessment of the situation and a reliable forecast of the outcome. The key stages of developing a business strategy for a consulting company are identified, possible alternatives to the strategic choice are defined, measures to monitor the implementation of strategic decisions are found, and foreign and Russian examples of building the business strategy for a consulting company are provided.