Analysis of the Competitive Strategy of Supply Chain Finance—A Case Study of Chinese Supply Chain Financial Enterprises

Abstract

Supply chain finance (SCF) is a professional field of the credit business of commercial banks, as well as a financing channel for enterprises, especially small and medium enterprises (SMEs). SCF originated from traditional banks; however, under the impact of the Internet, the financial threshold is lowered. Internet financing provides more choices to the market, and is a prominent challenge for the practitioners of SCF to distinguish themselves in SCF market competition, raise service quality, and strengthen their competitive strategy. The Importance-Performance Analysis (IPA) model is often used to measure performance and analyze competitive strategy. This study adopts IPA to analyze and inspect the SCF service performance of the subject, and learns its advantages and disadvantages for use as a reference for improvement.