Skip to main content
Book Chapter

Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss Destination Marketing Organizations

  • Wozniak T
  • Stangl B
  • Schegg R
  • et al.
Springer International Publishing, (2016), 267-280
DOI: 10.1007/978-3-319-28231-2_20
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Social media has become a dominant subject in tourism and hospitality research. Given the importance of social media in the customer journey, destination marketing organizations (…

Cite

CITATION STYLE

APA

Wozniak, T., Stangl, B., Schegg, R., & Liebrich, A. (2016). Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss Destination Marketing Organizations. In Information and Communication Technologies in Tourism 2016 (pp. 267–280). Springer International Publishing. https://doi.org/10.1007/978-3-319-28231-2_20

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free