Public diplomacy in the countries of central and Eastern Europe: Experiences for Ukraine

Abstract

The article analyzes the experience of Central and Eastern Europe countries during development of public diplomacy model in Ukraine. The authors have stipulated that under current conditions public diplomacy provides favorable perception of the country by the world community as well as encourages its support on the international arena on the part of other countries facilitating national security. In this regard, in the midst of “Ukrainian crisis,” the Ukrainian public diplomacy gained traction. Under its execution, Ukraine makes use of European post-communist countries’ experience due to common policy implementation readiness. In addition, following their suit, the Ukrainian public diplomacy model encompasses establishment of national institution to cope with certain issues, namely: language promotion, history, culture of a country, development of a national brand in order to attract tourists as well as foreign investments, fending off negative information influence on the part of the Russian Federation, etc.