SME needs good tools to overcome the “grow or die” situation many of them reaches a few years after start. This paper describes the strategy of two SMEs, based on a short case study, in the context of Osterwalders’ Business Model Canvas. The investigation try to map whether SMEs, such as the given case studies, actually follow or can utilize a pattern towards success in line with Osterwalders Business Map Canvas., The work suggests that the Canvas is suitable for mapping purposes of current activities, but not suitable as a “paradigm” or framework to follow when outlining strategies for the future.
CITATION STYLE
Frick, J., & Ali, M. M. (2013). Business model canvas as tool for SME. In IFIP Advances in Information and Communication Technology (Vol. 415, pp. 142–149). Springer New York LLC. https://doi.org/10.1007/978-3-642-41263-9_18
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