Abstract
How Marketers without a Data Science Degree can use AI, Big Data and Bots
Cite
CITATION STYLE
APA
Gentsch, P. (2019). Conversational AI: How (Chat)Bots Will Reshape the Digital Experience. In AI in Marketing, Sales and Service (pp. 81–125). Springer International Publishing. https://doi.org/10.1007/978-3-319-89957-2_4
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free