Service innovation roadmaps and responsible entities learning

Abstract

Service-Dominant Logic (S-D Logic) and service science provide a way for innovators and learners to look at the world differently and thereby improve quality-of-life for people over time. The continued development of service science as an emerging transdiscipline will depend on developing better measurements and tools for understanding the past and future identities, reputations, values, goals, and strategies of entities interacting to achieve outcomes. For example, Service Innovation Roadmaps (SIRs) can be thought of as an attempt to make explicit the “learning investment strategy” of responsible entities (people, businesses, regional governments) to change and become “better future version of themselves” in terms of value co-creating service interactions. In short, SIRs can help with the challenge of upskilling people in an age of accelerating technology and policy changes. All service systems, as responsible entities learning, invest in three types of activities, herein termed Run- Transform-Innovate activities. This short paper provides context for a research direction to develop further the notions of SIRs and embrace complexity economics as a tool for advancing service science.