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Strategic new product development for the global economy

Palgrave Macmillan, (2007), 1-263
DOI: 10.1057/9780230599383
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Abstract

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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APA

Kono, T., & Lynn, L. (2007). Strategic new product development for the global economy. Strategic New Product Development for the Global Economy (pp. 1–263). Palgrave Macmillan. https://doi.org/10.1057/9780230599383

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