Technology based startups pivoting for sustainability: Case study of startups

Abstract

The startups around the world in their early-stage needs to sustain and grow. Global entrepreneurship monitor report revealed that many startups faced problems in the early stage and only a few have moved ahead. Pivoting is the decision startups should understand and should know when to pivot. Indian startups face a set of challenges. Entrepreneurship and startups are recent phenomenon in the country. It is only the last few years' people started to move from job seekers to job providers. Starting a venture is tough were every country sees more failures. This paper is a result of study done by interviewing ten startups out of which two of them were constructed as case studies. It has been carried out to identify the issues and challenges faced by startups. The study is focused on the key issues the startups are facing and the challenges they have faced in the startup journey. The interview has been showcased as case studies. The preliminary findings suggest that the startups have found it difficult with their initial ideas, their monetary performance was not considered, but the way they changed as per the need has been presented. These case studies can be used by startups to understand how to reconstruct there venture ideas and avoid early barriers, interesting challenges that have been faced by these startups has been presented.