IoT Applications in Business and Marketing During the Coronavirus Pandemic

Abstract

The internet of things (IoT) is a widely used technology in day-to-day life and in many business fields. the applications of IoT are used in many businesses and in marketing as main part of business activities, but during the coronavirus pandemic, IoT was intensively used, as a practical solution to many challenges. In this paper, the use of IoT is discussed generally in business such as in supply chain and logistics, human resources management, and in organizational performance. The paper will also tackle the use of IoT in both marketing and business activities and finally discussing some of the limitations and challenges businesses face when implementing IoT.