Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India

Abstract

The growth of global medical tourism in the recent years had spurred the interest of many governments to join in the bandwagon, particularly from Asia. Using the SWOT analytical model, this paper provides pertinent comparative analysis of the medical tourism destinations here being Malaysia, Thailand, Singapore and India. Each destination possesses its own value propositions to convince the demands of medical tourists. Malaysia and Thailand have a good mixture of elements (medical, tourism and wellness) to be an excellent medical tourism destination while Singapore and India need further development in some of these elements. Meeting or exceeding the medical tourists' expectations and requirements are the priority of medical tourism destination marketers in ensuring a successful medical tourism industry development.