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Book Chapter

How to Create a Personality Scale

  • Lieven T
Springer International Publishing, (2018), 213-228
DOI: 10.1007/978-3-319-60219-6_11
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Lieven, T. (2018). How to Create a Personality Scale. In Brand Gender (pp. 213–228). Springer International Publishing. https://doi.org/10.1007/978-3-319-60219-6_11

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