Designing government funded religious e-readers by adopting user experience methods

Abstract

The design concept of user experience has been popularized and widely accepted in Taiwan. Many companies have successfully transformed from OEM into ODM, and even created their own brand by establishing their internal user experience design department. However, the current user experience research and design in Taiwan focusing too much on mainstream products is going to make the field become another red ocean. In order to prevent another outbreak of price war, the Taiwanese government has put in extensive resources to assist Taiwan's well-known brand companies in R&D, expecting to develop and establish a new product benchmark via the researches on special consumer groups. This research introduce an actual government funded project of ASUS focusing on developing an electronic platform for a special consumer group, Tzu Chi. By going through a series of user experience design and research process, we eventually retrieve some valuable points which could be beneficial to the design of future e-reader. © 2013 Springer-Verlag Berlin Heidelberg.