This chapter engages with the current enthusiasm, both industrial and academic, around measuring audience response to immersive VR experiences. These exciting approaches to VR audience studies include such user experience (UX) approaches as survey methodologies, as...
CITATION STYLE
Bender, S. M., & Broderick, M. (2021). On the Excitement of Measuring the Virtual Reality Audience. In Virtual Realities (pp. 53–75). Springer International Publishing. https://doi.org/10.1007/978-3-030-82547-8_3
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