Application Advantages and Prospects of Web-Based AR Technology in Publishing

Abstract

Web-based Augmented Reality technology (WebAR) is a new hot spot in the development of AR technology. Its lightweight, easy-to-propagate and cross-platform communication features will break through the limitations of the existing Application-based Augmented Reality (APP AR) mode. The paper first analyzes the development status and technical advantages of WebAR. Next, the publishing mode of WebAR application in publishing is compared with the current popular APP AR publishing mode to expound the characteristics of WebAR publishing mode. Then, combined with WebAR’s technical advantages and characteristics of publishing and distribution mode, this paper analyzes the advantages its application in publishing brings to publishers and readers. Finally, the application prospect of WebAR in the publishing of three-dimensional textbooks and sci-tech periodicals is briefly discussed.