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Online Advertising and Viral Campaigns

  • Van Looy A
DOI: 10.1007/978-3-319-21990-5_4
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Abstract

… Stay away from me: Examining the determinants of consumer avoidance of personalized advertising … [Guest lecture of Philippe Borremans in the course Creating Value Using Social media at Ghent University, December 2013].Google Scholar …

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APA

Van Looy, A. (2016). Online Advertising and Viral Campaigns (pp. 63–85). https://doi.org/10.1007/978-3-319-21990-5_4

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