Affordances feature on package design has preference effect on content

Abstract

People use package to protect and express product, a good design feature on package will enhance preference of consumers. Affordance is human instinct that suggest action of usage and it imply attractive. This study prove that a package has affordance design not only provide consumers’ a positive emotional experience, better to influence consumers’ positive perception to the contents. The outcome may assist designers in selecting or modifying package designs for achieving desired consumer responses.