Is it my responsibility or theirs? Risk communication about antibiotic resistance in the Swedish daily press

Abstract

Antibiotic resistance is an increasing global threat involving many actors, including the general public. We present findings from a content analysis of the coverage of antibiotic resistance in the Swedish print media with respect to the risk communication factors cause, magnitude and counter measures. The most commonly reported cause of development and spread of resistance was unnecessary prescription of antibiotics. Risk magnitudes were mostly reported qualitatively rather than using quantitative figures. Risk-reduction measures were analyzed using a framework that distinguishes between personal and societal efficacy. Measures at the societal level were more commonly reported compared to the individual level.