Media Logic and the Mediatization Approach: A Good Partnership, a Mésalliance, or a Misunderstanding?

Abstract

The Mediatization approach is a general approach concerned with media change and the related transformations of everyday life, culture and society. It understands this as a long term meta process which is accompanying human development since ever. Mediatization studies thus describe and grasp theoretically the current upcoming of the computer and its consequences, but also historical developments, and it includes a critical perspective. The older concept of Media Logic came up in the 1970s and tried to understand how the relevant mass media television of that time contributed to a change of political thinking. Thus, Mediatization asks a broader question, but of course can learn from Media Logic, its research, and its results in specific cases. This is explained in more detail in this article.