Abstract
The classical explanation is that cuteness is based on feelings instinctively induced by baby schema. Contrarily to this, the Japanese concept of kawaii has a broader range of meanings in addition to cuteness and is best conceptualized as an emotion reflecting a person’s perception of his or her relationship with an object. This article provides a brief description of recent trends in psychological research on kawaii and cuteness.
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APA
Nittono, H. (2019). Meaning of “Kawaii” from a Psychological Perspective. In Springer Series on Cultural Computing (pp. 141–144). Springer. https://doi.org/10.1007/978-981-13-7964-2_7
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