Swimming Against the Tide: Young Informal Traders’ Survival Strategies in a Competitive Business Environment in Zimbabwe

Abstract

Informal trading in the town of Bindura, Zimbabwe is a competitive venture just like in other parts of the world. The competitiveness is characterized by young traders aged 18 to 24 years being elbowed out by those established in the business, hence, the study sought to interrogate the experiences of young informal traders. Employing a qualitative research framework with an interpretive philosophical dimension, the study established that young informal traders deploy their agency to survive in such a harsh environment. Their survival is depended on developing multiple streams of income, professionalizing their trade, setting up some associations, and establishing close-knit social networks that enables them to remain in business and eke a living. The study recommends that there is a need for forging up cooperative mechanisms of working in harmony amongst all informal traders since the Bindura market is ever-growing and may accommodate them all.