Craft consumption and participatory consumerism

Abstract

How are crafters, in this case hand knitters active on social media, involved in participatory consumerism and prosumption? This is the main question asked in this article, that explores the creative relations between craft consumers and the commodities they are searching for in order to be able to craft and to create. By using affect theory, and focusing on aspects as raw materials, tools, instructions and craft processes, the study is an exploration of how crafters engage in material conditions by using them to realize ideas and fantasies in craft.