China's shift in culture policy and cultural awareness

Abstract

Since the modern age, China's major historical events have always been related to culture and it has been centered to discussions on the national development. Since adopting the reform and openness policy, China has been emerging as a new power and enlarging influence in international politics, economics, and military. However, China recognizes that its cultural influence is still light. Thus, the Chinese government exercises cultural policy which enables China to expand Chinese cultural clout and soft power externally and, at the same time, integrate society by establishing a clear national identity internally. China's cultural heritage, which once was target to be overthrown, is now inherited and developed. China is changing its cultural awareness. © 2013 Springer Science+Business Media Dordrecht(Outside the USA).