Identify the After-Sales Service Quality Factors, Influence the Repurchase Intentions of Selected White Goods

Abstract

The expansion of the white goods industry is directly related to the level of consumer contentment, the quality of after-sale care, and the likelihood of future product purchases. To ensure customer happiness, businesses must do things like promptly replacing broken components throughout the product's warranty term and providing straightforward instructions for obtaining assistance. It is crucial for companies selling consumables like home items, pet food, cosmetic basics, and baby supplies to encourage consumers to renew their supply on a regular basis. This is the type of purchasing behavior that may increase ROI and guarantee long-term success. White-goods repurchase intent was analyzed in this research. Because of this, the Kendall's W test is used to determine whether or not there is a statistically significant difference between groups that otherwise seem the same.