Abstract
Diffusion of new technology usually takes 10–40 years to achieve the big majority in a market. The first example studied, hybrid corn in Iowa, was S shaped. Since then all schoolbooks examples are S shaped. But reality is different. We often have a dip in sales after a first take-off that kills many small companies.
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APA
Boutellier, R., & Heinzen, M. (2014). Diffusion of New Technologies. In Management for Professionals (Vol. Part F300, pp. 59–70). Springer Nature. https://doi.org/10.1007/978-3-319-04016-5_5
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